A LinkedIn post from Arlo describes a co-promotional campaign with Apple TV built around Season 2 of the series “Your Friends & Neighbors.” The post indicates that the campaign emphasizes overlapping themes between the show and Arlo’s smart home security offering, including secrecy, consequences, and suburban life.
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According to the post, a 30-second hero spot titled “The Neighborhood” mixes scenes from the series with Arlo’s security ecosystem to reinforce the tagline that “nothing gets past Arlo.” The campaign is described as running across streaming, online, social, and in-app channels, tying Arlo’s brand to a premium content platform and a cast featuring Jon Hamm, Amanda Peet, Olivia Munn, and James Marsden.
For investors, the collaboration suggests Arlo is investing in brand visibility through association with Apple TV and serialized entertainment, which could support customer acquisition in the consumer smart home segment. While the post does not disclose spending levels or performance metrics, broader exposure across multiple digital touchpoints may help Arlo compete against larger security and smart device rivals by strengthening awareness and perceived relevance in everyday home settings.