Arcade spent the week showcasing results from its StoryJam campaign, a community-driven contest designed to deepen engagement and expand its library of user-generated demo assets. The initiative drew more than 50 demo and video submissions from customers and partners.
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Winning entries came from Mainder, an AI-focused recruitment platform, and Unisys, a global enterprise technology provider specializing in cloud, applications, and AI operations. Their participation highlights Arcade’s growing traction among B2B and enterprise technology users.
Arcade awarded Airbnb travel vouchers and public recognition to top contributors, signaling a willingness to use targeted incentives to stimulate high-quality content creation. The resulting demos and videos are being showcased in a public community library.
This expanding library of real-world customer use cases is intended to build social proof and bolster Arcade’s sales and marketing efforts. By leveraging community-created content, the company aims to strengthen product advocacy and potentially reduce customer acquisition costs over time.
If Arcade can consistently convert this engagement into deeper product adoption and expanded use cases in larger organizations, it could reinforce the company’s position in the sales enablement and demo-experience software market. Overall, the week underscored Arcade’s strategic focus on community-led growth and brand amplification through its StoryJam initiative.