According to a recent LinkedIn post from Arbor, company representatives highlighted the potential of its research platform for gathering guest feedback during discussions at the MURTEC hospitality technology conference. The post references coverage in Hospitality Technology, where Applebee’s CMO Chris Harrison is cited as seeing opportunities to use Arbor’s platform both inside and outside restaurant locations.
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The post suggests growing interest from multi-unit restaurant operators in data-driven guest insight tools, which could support Arbor’s positioning as an enabling technology provider in the hospitality sector. If such interest translates into commercial relationships or pilots, it could expand Arbor’s revenue pipeline and strengthen its role in helping brands optimize guest experience and operations.
While the post does not disclose specific deals, financial terms, or customer counts, it indicates active engagement with decision-makers and ongoing industry conversations. For investors tracking hospitality tech, this may signal that Arbor’s platform is being evaluated for broader operational use cases, potentially enhancing its long-term growth prospects and competitive relevance.