AG1 Expands U.S. Retail Footprint With National Target Rollout

New updates have been reported about AG1.

AG1 is accelerating its omnichannel strategy by launching its AG1 and AGZ supplements in all Target stores nationwide and on Target.com, significantly broadening distribution beyond its core subscription and specialty retail channels. The move, which includes AGZ’s first appearance on retail shelves, positions AG1 to reach millions of additional mainstream consumers and deepen penetration in the fast-growing daily nutrition and sleep-support categories.

To maximize in-store visibility and trial, AG1 will feature custom endcaps at the entrance of Target’s supplement aisles and introduce smaller 7-count and 14-count packs for both AG1 and AGZ, alongside an AG1 Start Here Kit designed to lower the barrier to entry for new users. This Target rollout follows AG1’s earlier brick-and-mortar expansion with warehouse and specialty partners, and leverages the brand’s NSF Certified for Sport formulations and 15-plus years of product development to drive incremental retail revenue, support brand awareness across North America, and create a scalable platform for further global retail growth.