New updates have been reported about AG1.
Claim 55% Off TipRanks
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks
AG1 is expanding its U.S. retail footprint through its first partnership with a beauty-focused chain, securing nationwide distribution with Ulta Beauty as consumers increasingly link health, wellness, and beauty. Starting in May, AG1 products will roll out to more than 1,500 Ulta Beauty locations, ulta.com, and the Ulta Beauty app, positioning the company in a new, high-traffic channel that blends nutritional supplements with mainstream beauty and self-care.
The assortment at Ulta will include 7-count and 14-count packs of AG1 and its new nighttime product AGZ, plus an AG1 Start Here Kit with seven servings, a shaker, and a habit-tracker to support trial and conversion into daily routines. CEO Kat Cole framed the move as a response to growing demand for simple, science-backed solutions that support foundational nutrition and sleep, while Ulta executives cited AG1 as a key brand in their wellness expansion strategy, signaling potential for increased brand visibility, new customer acquisition, and recurring revenue growth as AG1 deepens omnichannel distribution alongside its subscription and existing retail partners.