According to a recent LinkedIn post from Adaptive6, the company’s CEO and co-founder Aviv Revach is presenting a session at FinOps X Day London focused on “Shadow Waste,” or hidden inefficiencies in cloud and application code. The post suggests the talk aims to help FinOps and engineering teams identify cost waste that does not appear clearly in standard cloud cost dashboards and to address it directly at the code level.
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For investors, this emphasis on code-level cost optimization indicates Adaptive6 is positioning its offering toward sophisticated cloud cost management use cases, an area of growing interest as enterprises seek deeper savings beyond basic rightsizing and discount plans. By aligning with the FinOps Foundation community and participating in FinOps X, the company may be enhancing its visibility among enterprise decision-makers and partners, potentially supporting future customer acquisition and strengthening its role within the cloud cost optimization ecosystem.