According to a recent LinkedIn post from Adaptavate, the company plans to showcase its Breathaplasta lime-based plaster at the NMBS Exhibition in Coventry on April 15–16, 2026, alongside distribution partners Encon & Nevill Long. The post highlights that the product is positioned for builders’ merchants and is marketed as fast-setting and supportive of healthier indoor environments.
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The emphasis on builders’ merchants and merchant success suggests Adaptavate is targeting broader trade distribution for Breathaplasta, which could support volume growth if adoption increases. Participation in a sector-focused exhibition with established partners may help strengthen channel relationships and brand visibility in the natural building materials segment, potentially enhancing the company’s competitive position in sustainable construction products.