A LinkedIn post from Adaptavate highlights the company’s participation at the NMBS Exhibition 2026 alongside distribution partners Encon & Nevill Long. The post invites builders’ merchants attending the Coventry event to visit Adaptavate at Stand 42 to explore its Breathaplasta product range.
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The post describes Breathaplasta as a fast-setting, lime-based plaster designed to support merchant success while contributing to improved indoor air quality and healthier spaces. For investors, this presence at a specialist trade exhibition suggests an effort to deepen penetration in the builders’ merchant channel and increase visibility among trade buyers.
By positioning Breathaplasta within themes such as healthy homes and natural building materials, the post indicates alignment with demand for sustainable and wellness-oriented construction products. If this trade-focused outreach converts into broader merchant stocking and specification in projects, it could support volume growth and strengthen Adaptavate’s position in the eco-friendly building materials niche.
The collaboration with Encon & Nevill Long at the stand may also point to an emphasis on leveraging existing distribution networks rather than building direct sales capacity alone. Over time, successful engagement at events like NMBS could enhance channel relationships, improve brand recognition with key trade decision-makers, and potentially contribute to more predictable revenue streams from merchant sales.