According to a recent LinkedIn post from A2Z Cust2Mate, survey data from 1,000 U.S. supermarket shoppers indicates that 41.6% often feel they have missed an in-store promotion or discount. The post suggests the core issue is not pricing or the number of promotions, but a perceived lack of timely visibility that undermines shopper trust.
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The company’s LinkedIn post highlights its smart cart and in-aisle, real-time technology as a potential solution to improve promotion visibility and the overall retail experience. For investors, this positioning points to a focus on using data-driven, in-store technologies to address pain points in supermarket shopping, which could support adoption of Cust2Mate systems and help differentiate the firm in the competitive smart retail and retail-tech segments.
The post implies that improving perceived fairness and trust in promotions may drive repeat visits and strengthen customer loyalty for retailers using such tools. If retailers accept this value proposition and can link enhanced shopper experience to higher basket sizes or retention, it could translate into incremental demand for A2Z Cust2Mate’s offerings and potentially support revenue growth and broader market penetration.