According to a recent LinkedIn post from A2Z Cust2Mate, the company has brought on Gregory Appel as Senior Product Manager to lead its Retail Media division. The post notes that Appel is based in Israel and has more than two decades of technical and business experience at marketing technology and data companies including Nielsen, Kantar, Microsoft, and ZoomInfo.
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The company’s LinkedIn post highlights that Appel will focus on reinventing personalized advertising for smart carts, suggesting a strategic emphasis on monetizing in-store media and data within Cust2Mate’s retail technology offering. For investors, this hire may indicate a push to develop higher-margin software and advertising revenue streams around the company’s smart cart platform, potentially enhancing its competitive positioning in the emerging retail media and in-store personalization space.