According to a recent LinkedIn post from A2Z Cust2Mate, Chief Sales Officer Fraser Neil discussed the company’s smart cart technology during an appearance on the Trade Talk Today podcast at EuroShop. The post highlights his view that the main growth opportunity in retail lies “inside the aisle,” where in-store decisions are made.
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The company’s LinkedIn post suggests that Cust2Mate’s smart carts are positioned as tools to influence shopper purchase decisions in real time, including promoting product swaps and budget or premium alternatives. The post also indicates that these capabilities are designed to operate without disrupting existing store operations, which may be important for retailer adoption.
By characterizing the future of retail with the term “revolutionary,” the post underscores A2Z Cust2Mate’s emphasis on technology-driven in-store engagement and retail media. For investors, this focus points toward a strategy centered on increasing basket size and monetizing shopper attention at the point of decision, potentially creating new recurring revenue streams tied to data and advertising.
The visibility around EuroShop 2026, as referenced in the post, may help A2Z Cust2Mate deepen relationships with retailers and ecosystem partners in a competitive smart-retail landscape. If the company can convert this exposure into commercial deployments and scaled rollouts, it could improve revenue visibility and strengthen its position relative to other smart cart and in-store analytics providers.