According to a recent LinkedIn post from Carbon, adidas is experimenting with Project R.A.P., a concept for fully 3D-printed football boots engineered from athlete data. The post highlights how additive manufacturing, digital design, and lattice structures could enable personalized fit, tuned support, and faster innovation cycles in performance footwear.
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The post suggests that Carbon’s technology stack in lattice-based design and digital manufacturing is well aligned with emerging demand for mass personalization in sports equipment. For investors, this direction could imply expanding use cases for Carbon’s platform with large global brands, potentially supporting higher-value applications, deeper partnerships, and a stronger competitive position in the sports-tech and footwear innovation markets.