“Pricing Will Be Healthy:” Fox Stock (NASDAQ:FOXA) Offers Name and Launch for Fox One

So what is Fox One? Fox One is the new streaming service for Fox (FOXA), which will join a panoply of other streaming media solutions in the field today. We know its name, we have a general idea of its release, and we also have some idea of its pricing. Investors, meanwhile, were extremely pleased, and sent shares jumping nearly 5% in Monday afternoon’s trading.

The name is definite, reports note, and from there, it starts to get a bit, well, messy. The launch date is a little less than definite, but has a clear red line: Fox One should be available before the start of football season, which will likely come as a relief to anyone who wants to watch NFL action via the platform. Pricing, however, was perhaps slightly more vague, as CEO Lachlan Murdoch noted pricing would be in line with “wholesale pricing,” or the cost of channels for pay-tv distributors. Current cable subscribers, meanwhile, would be able to get in at no charge.

Murdoch made it clear that this was not a bid to lose cable subscribers, but rather, a way to supplement current cable. In fact, Fox is doing everything “humanly possible” to prevent cable cutting, a growing problem for linear television all up and down the dial these days. But Fox is also looking to offer Fox One as part of a bundle with other providers, a point that many providers have been spotted doing in recent years. After all, Fox already has a free, ad-supported television (FAST) platform in Tubi.

The Fox News Game Show

Yes, you read that section heading right. Fox News has a game show now, hosted by personality Greg Gutfeld. The show, known as What Did I Miss?, brings together several contestants willing to go into total isolation—no phones, no internet, no television, and no social media—for 90 days in “upstate New York.” Then, contestants are brought back for a true-or-false question and answer segment about the first three months of the second Trump presidency. Hilarity, hopefully, ensued.

But given that the prize for the show was just $25,000, even Greg Gutfeld expressed some dismay at the prize totals, declaring “…they could have made that on OnlyFans!” However, Fox reps noted, the contestants were paid daily for their 90-day isolation, which does make up for things, somewhat. And some behind-the-scenes wrangling did manage to get the prize bumped up to $50,000 total, which still likely left a sour taste in some mouths given Gutfeld’s own multi-million payday.

Is FOXA Stock a Good Stock to Buy?

Turning to Wall Street, analysts have a Moderate Buy consensus rating on FOXA stock based on six Buys, four Holds and one Sell assigned in the past three months, as indicated by the graphic below. After a 51.42% rally in its share price over the past year, the average FOXA price target of $56.90 per share implies 7.54% upside potential.

See more FOXA analyst ratings

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