PayPal (PYPL) has secured another major partnership, this time with Canva, enabling users to accept payments directly from their designs using Payment Links. The move follows its recent deal with Meta Platforms (META) to support one-tap shopping on Facebook, showing a clear push into social commerce.
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Shares of PayPal rose nearly 2% in earlier trading sessions after the company announced the deal with Canva. However the stock quickly reversed most of those gains as investors maintained a cautious stance.
PayPal Expands Creator Payments with Canva
PayPal has introduced Payment Links inside Canva, allowing users to turn their designs into payment tools. Canva customers can now accept payments without relying on external websites or setting up storefronts.
With the new integration, users will also be able to generate payment links or QR codes to accept payments across social media, messaging apps, and even in person. In addition to PayPal, Canva supports multiple payment options, including Venmo and Pay Later.
Notably, the new partnership reflects PayPal’s growing focus on social commerce, where payments are now integrated into apps and content. With Canva’s 265 million monthly users, the payment platform is poised to expand its reach globally.
PayPal Positions Itself for Social Commerce Growth
PayPal’s new deal comes as social commerce continues to expand, with global sales expected to pass $1 trillion in the coming years. More users are now buying through content, conversations, and communities rather than traditional websites.
PayPal has also recently partnered with Meta to integrate one-tap shopping on Facebook and Instagram, strengthening the payment platform’s push among social media users. Following the Meta deal, PayPal’s stock rose slightly, extending its uptrend this week. TipRanks data shows that the stock climbed over 2% in the past week and by roughly 12% over the past month, reflecting early signs of recovery that buyers may take advantage of after a prolonged downtrend.
However, PYPL is still down more than 34% in the past six months, reflecting earlier concerns over lawsuits and weaker earnings. Even so, the stock’s recent monthly rebound suggests sentiment may be improving on the side as investors react slowly to new growth initiatives.
Is PayPal Stock a Buy?
Analysts tracked on TipRanks rate PayPal (PYPL) a “Hold,” with a 12-month average price target of about $50, suggesting modest upside of 12% from current levels. While the stock has been facing pressure throughout the year, recent partnerships are helping rebuild momentum and sentiment. Investors can track PYPL’s performance, ratings, and price targets on TipRanks’ Stocks Comparison Center.
