Entertainment giant Paramount Skydance (PSKY) has been struggling to build up its streaming numbers, as it is pretty far down the food chain in terms of number of viewers. But a recently leaked document suggests that Paramount has bigger plans than you might think. The plans did not seem to help much, though, as Paramount shares dropped over 2% in Friday’s trading.
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The report noted that things are already looking up to a certain degree for Paramount+, as the streaming service grew its total number of viewing hours last year. Paramount+ yielded 10.4 billion global viewing hours in 2025, which was up 22% against 2024’s figures. Meanwhile, its free ad-supported streaming television (FAST) equivalent, Pluto TV, also saw growth in its numbers. Pluto TV was up 21% against last year to 9.5 billion hours.
One of the biggest goals for Paramount+ is a major gain in revenue. Paramount looks for a double-digit gain in revenue thanks to a “…shift to higher value subscribers.” Paramount wants to do this by getting away from “non-core partnerships,” reports noted. And of course, if the merger between Paramount and Warner Bros. Discovery (WBD) goes through, then Paramount will incorporate HBO MAX into the lineup and realize value that way as well.
Honors Dinner
Even as Paramount planned to deliver big increases in streaming revenue, it also took some time to honor its more standard faces in news. Paramount went to the United States Institute of Peace on Thursday night to honor White House correspondents, as well as President Trump himself. This private event is something of a lead-in to the White House Correspondents Dinner on Saturday.
Most of the invitees were from Paramount’s corporate operations as opposed to the news division. However, reports noted that Bari Weiss, CBS News’ editor-in-chief, was part of the group that attended. While this event was going on, a group of protesters gathered outside to protest the acquisition of Warner.
Is Paramount Stock a Good Buy Right Now?
Turning to Wall Street, analysts have a Moderate Sell consensus rating on PSKY stock based on five Holds and five Sells assigned in the past three months, as indicated by the graphic below. After a 3.92% rally in its share price over the past year, the average PSKY price target of $11.38 per share implies 2.85% downside risk.
