Nvidia-Backed Perplexity AI Launches New Subscription Tier for $200 per Month

Perplexity AI, a search startup that uses generative AI and is backed by chip giant Nvidia (NVDA), has launched a new subscription plan called Perplexity Max, which is priced at $200 per month. This premium tier is aimed at users who want powerful AI tools and early access to the latest features. In a blog post, the company described it as its “most advanced subscription tier yet” that is designed for people who want to unlock the full potential of their curiosity.

With Perplexity Max, subscribers gain unlimited access to the company’s key tools, such as its spreadsheet feature, web app, and a presentation tool called Labs. They also get early access to a new AI web browser named Comet, which is currently in development. The plan includes access to Perplexity services that use top AI models from other companies as well, such as OpenAI’s o3-pro and Anthropic’s Claude Opus 4. The new tier is available both on the web and through Perplexity’s iOS app.

This new plan comes at a time when major tech companies are showing a growing interest in Perplexity AI. Indeed, Apple (AAPL), which has faced some challenges with its own AI efforts, has reportedly considered either buying or partnering with the company. Before its investment in Scale AI, Meta Platforms (META) also looked into acquiring Perplexity. In addition, earlier this year, Perplexity raised $500 million in a funding round that brought its valuation to just over $14 billion.

What Is a Good Price for NVDA?

Turning to Wall Street, analysts have a Strong Buy consensus rating on NVDA stock based on 35 Buys, four Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average NVDA price target of $175.28 per share implies 11.5% upside potential.

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