Nintendo (NTDOF) stock soared on Monday even after the video game company announced a series of price increases for the original Switch. While game companies typically lower the prices of game consoles as they age, especially after the launch of their successors, Nintendo has increased the original Switch prices due to new tariffs announced by President Donald Trump.
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The new Nintendo Switch system prices are listed below:
- Nintendo Switch — $299.99 to $339.99.
- Nintendo Switch Lite — $199.99 to $229.99.
- Nintendo Switch OLED model — $349.99 to $399.99.
Several Nintendo accessories also received price increases, including the Joy-Con, Nintendo Switch Pro Controller, and various retro controllers available to Nintendo Online subscribers. The price of the Switch 2 won’t be affected, but the Nintendo Switch 2 Pro Controller has increased in price from $84.99 to $89.99. Other affected products include various Amiibo and Alarmo.
Nintendo Stock Movement Today
Nintendo stock was up 4.47% on Monday morning, extending a 53.84% year-to-date rally. The company’s shares have also increased 85.39% over the past 12 months.
In related news, Nintendo has released a new survey concerning consumer preferences for digital and physical games. This came after controversy surrounding its Switch 2 Game Key Cards, which are physical cartridges that don’t contain the game. Instead, they allow the holder to download the game from Nintendo’s online store.
Is Nintendo Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Nintendo is Moderate Buy, based on nine Buy, two Hold, and a single Sell rating over the past three months. With that comes an average NTDOF stock price target of $96.62, representing a potential 7.86% upside for the shares.
