Nintendo (NTDOF) stock was down on Friday even after the Switch 2 hit a new sales milestone. According to VGChartz’s sales estimates, the Switch 2 sold 1,594,817 units in July 2025, making it the best-selling console that month. Additionally, this resulted in Switch 2 sales surpassing 7 million units, which is another positive for the video game company.
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Investors will note that the Switch 2 has outperformed the original Switch in sales on a comparable basis. It sold roughly 840,000 more units in its second month on the market than the Switch did during its second month after launch. This could see it surpass the Switch in first-year sales, if its current momentum continues. Gamers and traders are keeping an eye on the Switch 2, as there are hopes it could surpass the lifetime sales of the Switch. This would be a monumental task, as the Switch is one of the best-selling consoles in history with an estimated 151.35 million units sold.
If the Switch 2 can surpass the Switch, it has a chance of ousting Sony’s (SONY) PlayStation 2 from the top spot with its 160.63 million units. However, it will likely take the Switch 2 several years to get anywhere close to this goal. Looking at modern console sales, the Switch 2 is on the right track to outperform Sony’s PlayStation 5, which has sold 78.22 million units to date. This would also easily see it beat Microsoft’s (MSFT) Xbox Series X/S with its 33.4 million in lifetime sales.
Nintendo Stock Movement Today
Nintendo stock was down 0.89% on Friday, but remained up 57.21% year-to-date. The shares have also climbed 65.33% over the past 12 months. The success of the Switch 2 has majorly contributed to NTDOF stock’s gains in 2025.
Is Nintendo Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Nintendo is Moderate Buy, based on nine Buy, one Hold, and one Sell rating over the past three months. With that comes an average NTDOF stock price target of $101.46, representing a potential 10.83% upside for the shares.
