Nintendo (NTDOF) stock was down on Thursday after the video game company announced it will start offering lower prices for certain digital games. According to the company, customers who purchase digital copies of new games will pay $60, compared to the $70 that retailers charge. This change will start with the release of Yoshi and the Mysterious Book, which is set to launch on May 21, 2026.
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The change in digital game pricing comes as Nintendo has pushed its consumers away from physical game purchases. Physical copies of games are seeing fewer sales recently, and the company benefits more from digital sales. The Switch 2 also frequently uses Game Key Cards for physical releases, which don’t actually contain the game on them. This has reduced the desire of consumers to purchase physical games.
Investors will also note that Nintendo’s newest strategy comes at a time when the Switch 2 is reportedly performing below expectations. Recent reports have claimed that Nintendo has reduced expected unit sales after a lackluster holiday quarter. This report and the new digital game price change point to the Switch 2 losing steam in just the first year of its release.
Nintendo Stock Slips Today
Nintendo stock was down 3.32% on Thursday, extending a 15.1% year-to-date fall. The shares have also decreased 22.42% over the past 12 months.
NTDOF stock movement today saw some 4,500 shares change hands, which is roughly half the company’s three-month average daily trading volume.
Is Nintendo Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Nintendo is Moderate Buy, based on six Buy, one Hold, and one Sell rating over the past three months. With that comes an average NTDOF stock price target of $82.37, representing a potential 46.23% upside for the shares.
