Nintendo (NTDOF) stock was hit hard on Friday after the video game company said it plans to increase the price of the Switch 2. Let’s dig into those price changes below.
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- The U.S. Switch 2 will increase in price to $499.99 from $449.99.
- The Canadian Switch 2 will increase in price to $679.99 from $629.99.
- The European Switch 2 will increase in price to €499.99 from €469.99.
- The Japanese Switch 2 will increase in price to ¥59,980 from ¥49,980.
Nintendo also revealed that the price of the Switch, Switch OLED, and Switch Lite will increase in Japan. Additionally, Japanese gamers will start paying more for the company’s Nintendo Switch Online subscription service. All of these changes are set to go into effect over several months. Japan will see the first Switch 2 price increases on May 25, 2026, followed by Nintendo Switch Online price increases on July 1, 2026. The other countries in that list will see their Switch 2 prices increase on September 1, 2026.
The Switch 2 price increase was announced after Nintendo revealed lackluster earnings today. The company’s adjusted earnings per share of 36 cents failed to meet Wall Street’s estimate of 40 cents. Nintendo also provided a weak Switch 2 sales forecast for Fiscal 2026 at 16.5 million units, compared to the 19.9 million units sold in Fiscal 2025.
Nintendo Stock Movement Today
Nintendo stock was down 7.6% on Friday, extending a 33.48% fall year-to-date. The stock has also decreased 42.27% over the past 12 months.
With today’s news came heavy trading of NTDOF stock, as more than 10,000 shares changed hands. For comparison, the company’s three-month average daily trading volume was about 9,700 shares.
Is Nintendo Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Nintendo is Strong Buy, based on four Buy ratings over the past three months. With that comes an average NTDOF stock price target of $88.03, representing a potential 98.91% upside for the shares.
