Nintendo (NTDOF) and Amazon (AMZN) have reportedly been in a battle over listings on the e-commerce company’s platform, according to Bloomberg. This came about after third-party sellers imported games from Southeast Asia and listed them on the website for less than Nintendo’s advertised prices. That allegedly resulted in Nintendo pulling its hardware and software from the U.S. portion of the platform last year.
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Likely due to this, Amazon’s U.S. website didn’t carry the Nintendo Switch 2 at launch and still doesn’t. That resulted in Amazon missing out on sales for what has become the largest console launch in history. The e-commerce giant could also lose out on a large portion of Switch 2 sales until a deal is reached, as Nintendo expects to ship 15 million units by March 2026.
However, it’s possible other issues are behind the Switch 2 missing from Amazon. Evidence for this is listings for the upcoming Donkey Kong Bananza and the Donkey Kong and Pauline Amiibo, both listed by Nintendo. The fact that Nintendo has these products listed despite complaints could mean it’s reached a deal with Amazon.
Nintendo Stock Movement & Analyst Updates
NTDOF stock has performed well without selling its Switch 2 on Amazon. The shares gained roughly 1% today, and are up 64.76% year-to-date. Nintendo stock has also rallied 73.55% over the past 12 months.
Nintendo also recently received praise from five-star Jefferies analyst Atul Goyal. He highlighted a misunderstanding of the company’s business model, noting that it goes beyond hardware sales. That includes software and services sales from its games and online subscriptions. The analyst reiterated a Buy rating and $143.67 price target, suggesting a 49.75% upside.
Is Nintendo Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Nintendo stock is Moderate Buy, based on eight Buy, two Hold, and a single Sell rating over the past three months. With that comes an average NTDOF stock price target of $93.14, representing a potential 2.92% downside for the shares.
