Nintendo Breaks Records as Switch 2 Sells 3.5M Units in Four Days

Japanese video gaming company Nintendo (NTDOF) broke a new record by selling more than 3.5 million of its newly launched Switch 2 console in just four days. The Switch 2 was launched eight years after the original version and has been one of the most-awaited releases for gaming enthusiasts. The original Switch had sold about 2.74 million consoles in its first month after launch. Nintendo has set an ambitious target of selling 15 million units by March 2026.

Nintendo Reports Blockbuster Switch 2 Sales

Although analysts had predicted blockbuster sales of the new console, they remain cautious about whether Nintendo will be able to satisfy the massive demand. Gaming fanatics lined up for hours ahead of its midnight release on June 5 to get their hands on the advanced console. Several U.S. online retailers, such as Walmart (WMT), Target (TGT), and Best Buy (BBY) were compelled to post “out of stock” signs and refuse accepting orders for the console. The Switch 2’s success hinges on Nintendo’s ability to supply consoles as quickly as demand increases.

Gamers are excited to get their hands on the latest console, as it simplifies the gaming experience both at home and on the go. Although Nintendo’s promotional campaign for the Switch 2 did not go as smoothly as planned, the actual launch has been a huge success. The company was also challenged by chaotic pre-orders and worries about the pricing, especially after the U.S. implemented a slew of tariffs on goods from various countries.

The original Switch, launched in 2017, sold 15 million units in its first year and over 152 million in its lifetime to date. Some experts are even predicting that Switch 2 will sell nearly 20 million units in its first year. Nintendo has a set up a mountainous target ahead, but considering the company’s past successes with the Game Boy Advance, Nintendo 3DS, and the original Switch, this recent launch could also be well within reach of success.

Is Nintendo Stock a Buy?

With five Buys and one Hold rating, NTDOF stock has a Strong Buy consensus rating on TipRanks. Also, the average Nintendo price target of $95.88 implies 13.1% upside potential from current levels. Year-to-date, NTDOF stock has gained 45.6%.

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