A trial to discuss potential remedies in the U.S. antitrust case brought against Google parent company Alphabet (GOOGL) has been set for September 22 of this year.
The antitrust case centers on Google’s advertising technology. This April, U.S. District Court Judge Leonie Brinkema ruled that Google was liable for “willfully acquiring and maintaining monopoly power,” and that Google holds illegal monopolies in online advertising markets due to its position in-between advertising buyers and sellers.
Judge Brinkema’s decision followed an earlier ruling last summer that Google has held a monopoly in its core market of internet search, the most-significant antitrust case in the technology industry since the one against Microsoft more than two decades ago.
The trial scheduled for September will discuss remedies for ending Google’s monopoly position in online advertisements.
Alphabet is looking to avoid a break-up of its business by U.S. antitrust officials. The antitrust case comes as Alphabet faces growing competition in the generative artificial intelligence (AI) market from rivals such as Microsoft (MSFT), Amazon (AMZN), and Meta Platforms (META), among others.
GOOGL stock has declined 13% year-to-date.