New York Times Stock (NYT) Hits All-Time High on Strong Subscriber Growth

The New York Times (NYT) stock is trading at an all-time high as the media company continues to grow its subscriber base.

The New York Times recently reported a surge in its digital subscriptions and advertising revenue. The company, known for its flagship newspaper, added 460,000 digital subscribers in this year’s third quarter, the biggest three-month jump in years. As a result, its advertising revenue rose 20.3% year-over-year to $98 million.

The New York Times now has 12.33 million total subscribers across all of its media properties, which include the newspaper, Cooking, Games, Wirecutter, and The Athletic sports site. A major part of The Times’s strategy is the bundling of subscriptions. More than half of its subscribers now have multiple products bundled together.

The Trump Era

The New York Times has benefited from growing interest in news and opinion pieces amid a busy news cycle with U.S. President Donald Trump back in the White House. Journalists and managers at the media company say people are paying more attention to what’s happening in the world as geopolitical uncertainty grows.

The New York Times Company has a stated goal to reach 15 million subscribers by the end of 2027. The company is aiming to get there by growing its offerings, providing increased coverage of sports through The Athletic and increasing its Games via the acquisition of Wordle. NYT stock is up 2% on Nov. 21 and trading at an all-time high of $65.07. The share price is up 27% this year.

Is NYT Stock a Buy?

The stock of The New York Times has a consensus Moderate Buy rating among six Wall Street analysts. That rating is based on four Buy and two Hold recommendations issued in the last three months. The average NYT price target of $66.83 implies 2.70% upside from current levels.

Read more analyst ratings on NYT stock