Media company New York Times (NYT) recently introduced new artificial intelligence (AI) tools in order to help its newsroom improve editing, writing, and research tasks, according to Semafor. As a result, staff members will be trained on how to use these tools, which includes a new internal tool called Echo that helps summarize articles and briefings. However, the goal is to improve journalists’ work, not replace it. Indeed, NYT emphasized that its journalists will always be responsible for reporting, writing, and editing and that AI tools will be used to support and improve their work.
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In addition, NYT has set guidelines that encourage its staff to use AI for tasks like generating summaries and creating promotional copies for social media. At the same time, there are restrictions: AI should not be used to draft or significantly alter articles, circumvent paywalls, or publish AI-generated images or videos without labeling. NYT also emphasized the importance of being transparent when it comes to using AI tools. For example, any AI-generated content must be clearly labeled as such.
NYT’s introduction of AI tools is unsurprising since it is part of a broader trend in the media industry. In fact, many publications have been exploring ways to use AI to streamline tasks, as well as improve accuracy and storytelling. Interestingly, NYT is using a range of AI tools, such as GitHub Copilot, Google Vertex AI, and OpenAI’s non-ChatGPT API. As AI becomes a bigger part of newsrooms, it will be interesting to see how it will impact the future of journalism.
Is NYT Stock a Good Buy?
Turning to Wall Street, analysts have a Hold consensus rating on NYT stock based on one Buy, four Holds, and zero Sells assigned in the past three months, as indicated by the graphic below. After a 16% rally in its share price over the past year, the average NYT price target of $54.20 per share implies 9% upside potential.
