New data from market intelligence firm Similarweb (SMWB) suggests that Meta’s (META) social media platform Threads has overtaken Elon Musk’s X in daily mobile usage. While X continues to lead in web usage, Threads’ iOS and Android apps have steadily gained traction over the past several months. More specifically, as of January 7, 2026, Threads recorded about 141.5 million daily active mobile users, compared with roughly 125 million for X.
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Importantly, this trend does not appear to be driven by short-term controversy surrounding X. Although recent issues involving X’s AI tool Grok and the creation of non-consensual deepfake images have drawn regulatory scrutiny in regions like California, the UK, and the EU, Similarweb’s data shows that Threads’ growth started before those events. In addition, other platforms, such as Bluesky, have seen temporary download spikes, but Threads’ usage gains look more durable.
Interestingly, much of Threads’ momentum is due to Meta’s ecosystem advantage and aggressive product development. Indeed, the app benefits from being constantly promoted across Facebook and Instagram, along with a strong focus on creators, and a steady rollout of new features, such as communities, direct messages, long-form posts, and experimental tools like games. Moreover, Meta has previously disclosed that Threads surpassed 400 million monthly active users by August 2025.
What Is the Price Target for Meta?
Turning to Wall Street, analysts have a Strong Buy consensus rating on META stock based on 37 Buys, six Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average META price target of $823.63 per share implies 32.8% upside potential.
