Cracker Barrel (CBRL) stock took a massive beating on Thursday after the restaurant chain revealed its redesigned logo. Gone is the man sitting next to a barrel of crackers, the namesake of the company, and in its place is the company’s name with a silhouette of a barrel on its side behind it. This has the company’s new logo matching more modern design aesthetics, sucking the soul out of anything that once looked original.
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The Cracker Barrel logo change is part of a larger redesign headed by CEO Julie Masino, who took over that role in July 2023. Her push has also resulted in remodels at many stores, throwing out the retro-rustic atmosphere in favor of a more modern-farmhouse appearance. Fans of the chain have expressed outrage over these changes and have promised to boycott the stores.
What really matters is how these changes will affect Cracker Barrel’s business. It’ll take a couple of years to feel the full effects of these redesigns, but investors will want to keep track of the restaurant chain’s earnings to get an idea of how it affects the business. Cracker Barrel will next report earnings on September 23, 2025. Wall Street expects it to report earnings per share of 72 cents on revenue of $853.96 million. The company has beaten EPS estimates six times and revenue estimates four times in the last eight quarters.
Cracker Barrel Stock Movement Today
Cracker Barrel stock was down 11.05% on Thursday, chipping away at its 1.75% increase year-to-date. The stock was also up 44.37% over the past 12 months. Despite the strong movement, trading activity is muted today at around 216,000 shares, compared to a three-month daily average of roughly 850,000 units.
Is Cracker Barrel Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Cracker Barrel is Hold, based on one Buy, three Hold, and two Sell ratings over the past three months. With that comes an average CBRL stock price target of $55.80, representing a potential 6.2% upside for the shares.
