Streaming service Netflix (NFLX) has secured the exclusive broadcast rights for the FIFA Women’s World Cup soccer games featuring the Canadian team that are to be held in 2027 and 2031.
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Netflix had previously secured the same broadcast rights for the U.S. women’s team. The deal with Canada and America marks a major change in how World Cup soccer tournaments are broadcast. Until now, the tournament, which is among the most widely watched sporting events in the world, has been shown on public television networks.
However, Netflix is pushing further into live sporting events in an effort to drive monthly subscriptions. The streaming giant already airs live football, boxing, and wrestling events. The Women’s World Cup marks the streaming service’s first foray into live soccer matches.
Global Audience
Netflix is focused on building a global audience. “We will embrace the opportunity to work with Netflix to continue to grow the popularity of the women’s game in Canada — a nation with a rich FIFA Women’s World Cup history,” said FIFA, organizer of World Cup events, in a written statement.
The 2027 World Cup will be hosted in Brazil from June 24 to July 25 and feature 32 teams from around the world. Netflix will air all the games at that tournament involving the Canadian women’s soccer team. The host country for the 2031 tournament will be announced on April 30, 2026 in Vancouver, Canada.
FIFA has called the Women’s World Cup the biggest women’s sporting event in the world, saying that the 2023 tournament attracted more than two billion viewers across television, streaming, and social media platforms. Canada’s women’s soccer team won gold at the 2020 Summer Olympics and is a contender to possibly win a FIFA Women’s World Cup.
Is NFLX Stock a Buy?
The stock of Netflix has a consensus Moderate Buy rating among 37 Wall Street analysts. That rating is based on 25 Buy, 11 Hold, and one Sell recommendations issued in the last three months. The average NFLX price target of $1,395.19 implies 21.55% upside from current levels.
