Netflix (NFLX) is partnering with iHeartMedia (IHRT) to develop exclusive video podcasts for its streaming platform.
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Under terms of the deal, iHeartMedia will provide about 15 original video podcasts to Netflix. The video podcast episodes will launch on Netflix in early 2026 in the U.S., with additional markets added throughout the year.
iHeartMedia podcasts that are headed to Netflix include “The Breakfast Club” hosted by Charlamagne Tha God, “My Favorite Murder” featuring Karen Kilgariff and Georgia Hardstark, and “Dear Chelsea” with Chelsea Handler. Comedy podcast “This Is Important” starring the actors from the TV show “Workaholics” is also included.
The Popularity of Podcasts
Other popular podcast titles that will join Netflix include “The Psychology of Your 20s,” and several educational podcasts from the “Stuff” series, including “Stuff You Missed in History Class” and “Stuff to Blow Your Mind.”
Going forward, iHeartMedia will retain all audio-only rights and distribution, meaning the podcasts will continue to be available on iHeartRadio and other podcast platforms in audio format. But the video or filmed versions of the podcasts will air on Netflix. Video podcasts are growing in popularity. “The Breakfast Club” podcast has surpassed one billion downloads.
Netflix, which has more than 300 million paid memberships in 190 countries, is eager to capitalize on the growth and popularity of podcasts as it increasingly competes against Alphabet-owned (GOOGL) YouTube and other video services.
Is NFLX Stock a Buy?
The stock of Netflix has a consensus Moderate Buy rating among 38 Wall Street analysts. That rating is based on 27 Buy, nine Hold and two Sell recommendations issued in the last three months. The average NFLX price target of $133.27 implies 41.55% upside from current levels.
