Streaming giant Netflix (NFLX) is in talks to license video podcasts from the audio company, iHeartMedia (IHRT). The potential deal, first reported by Bloomberg, would mark a major shift in how iHeartMedia distributes its popular shows and signals Netflix’s push into the video podcast space to compete with Alphabet’s (GOOGL) YouTube. Following the news, penny stock iHeartMedia soared over 28% on Tuesday, hitting a two-year high, while NFLX stock was down marginally.
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According to sources familiar with the matter, Netflix is seeking exclusive rights to video versions of some iHeartMedia podcasts, which could mean full episodes would no longer be available on YouTube.
iHeartMedia’s podcast portfolio includes some famous titles such as The Breakfast Club, Las Culturistas, Jay Shetty Podcast, and Stuff You Should Know.
Why the Deal Matters
The move comes as Netflix continues to expand beyond scripted content, eyeing podcasts as a way to diversify its media offerings and tap into new audiences. Just weeks ago, Netflix struck a similar deal with Spotify (SPOT), securing exclusive access to The Bill Simmons Podcast and others starting in 2026.
For iHeartMedia, a licensing deal with a global streaming leader like Netflix could boost visibility and attract new advertisers.
Is Netflix a Good Stock to Buy Right Now?
On TipRanks, NFLX stock has received a Moderate Buy consensus rating, with 24 Buys, six Holds, and one Sell assigned in the last three months. The average Netflix stock price target is $1,402.19, suggesting an upside potential of 28.09% from the current level.
Is IHRT a Buy or Sell?
Turning to Wall Street, iHeartMedia stock has a Hold consensus rating based on three Holds assigned over the past three months. Also, the average IHRT price target of $2.13 suggests a 41.48% downside risk.
