NASA will soon stream live space events, such as rocket launches, astronaut spacewalks, and views of Earth from the International Space Station on Netflix (NFLX). This move gives viewers another way to watch NASA’s live coverage, which is already available for free and without ads on the NASA app and website through NASA+. Nevertheless, the agency says that this partnership with the streaming giant will help it reach a wider audience and is in line with the 1958 law that encourages NASA to share its work with the public.
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Netflix brings over 700 million global users to the table, which is far more than the 12.4 million subscribers on NASA’s YouTube channel. By teaming up with the platform, NASA hopes to make its science and space missions more accessible and inspiring to people around the world. At the same time, Netflix gets a boost to its growing lineup of live programming, which already includes comedy shows, award events, and live sports like WWE and NFL games.
The timing of this partnership also fits with the growing interest in space. SpaceX, Elon Musk’s company, has completed 81 rocket launches in the first half of 2025 alone and remains the only U.S. firm certified to carry astronauts to the International Space Station. While NASA continues to support missions in low-Earth orbit, this new deal helps the agency highlight the work that it does to a much larger audience. Meanwhile, Netflix stock has been on a strong run and has gained about 50% since the start of the year.
Is NFLX Stock a Good Buy?
Turning to Wall Street, analysts have a Strong Buy consensus rating on NFLX stock based on 28 Buys, nine Holds, and zero Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average NFLX price target of $1,258.59 per share implies 6% downside risk.
