Tech giant Microsoft (MSFT) is taking a step further in its mission to integrate artificial intelligence into everything. On Thursday, the company confirmed the rollout of the beta version of its personal AI assistant for Xbox, its gaming brand.
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The assistant is dubbed Gaming Copilot and named after its popular AI chatbot, Copilot, which replaced Cortana in 2023. The “gaming sidekick” can provide recommendations, explain what’s on the screen, and tell players their achievements and play history, Microsoft said in a statement.
The new tool will launch on the Game Bar on Windows PCs starting this Thursday. Game Bar is Xbox’s screen overlay that lets gamers use features without pausing their gameplay. Rollout on Xbox mobile apps is expected to start next month.
Microsoft also noted that the feature will be available to gamers in all regions, except mainland China. The company first announced its intention to integrate AI into the gaming brand earlier in March.
Tech Giants Race to Harness AI
The new integration comes as Big Tech companies continue to integrate artificial intelligence into their products. Artificial intelligence is considered the next frontier of innovation for businesses, and companies are racing not to miss out on that.
This week alone, YouTube, which is owned by Alphabet (GOOGL), introduced AI tools into its streaming platform to retain creators and grow its revenue. E-commerce giant Amazon (AMZN) also unwrapped an AI-powered agent to assist third-party sellers on its platform. Meta Platforms (META) is also not left out, as it just introduced the AI-powered model of its Ray-Ban smart glasses, also known as Hypernova.
In the gaming market, the race is also on. This year, Sony (SONY) added predictive AI to PlayStation for smarter gameplay. Also, Nintendo (NTDOY) equipped its latest gaming console, Switch 2, with AI processors to enhance graphics and performance, while Tencent (TCHEY) launched an AI-powered game creation suite.
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