Meta (META) is stepping up its efforts to secure government contracts by recruiting former Pentagon officials and ramping up its AI and virtual reality services for military use. This strategic move comes after Meta’s Llama AI model was opened up for military use. This could indicate the company’s intention to compete with tech giants like Google (GOOGL) and OpenAI in the defense sector.
Meta Seeks Former Pentagon Experts
Meta is actively hiring experts with deep ties to the U.S. government. Among the roles listed, they are looking for public policy managers with security clearances to engage directly with national security agencies. These new hires will help Meta sell its AI and virtual reality products to federal agencies, including the Pentagon. Meta is also expanding its reach within the defense sector by tapping into Washington’s political circles. According to Forbes, the company has recently brought on Francis Brennan, a former Trump advisor, to lead communications efforts in D.C.
Zuckerberg’s Charm Offensive and Pivot to Government Business
This effort coincides with Mark Zuckerberg’s ongoing push to soften his company’s image and gain favor with the Trump administration. In recent months, Zuckerberg has made moves to appeal to conservatives, such as dismantling Facebook’s third-party fact-checking program and appointing Trump ally Dana White to Meta’s board. This political shift is part of a broader strategy to court the U.S. government, particularly as Meta faces a federal antitrust lawsuit. The company has recently made strides to shift its focus from consumer-driven services to lucrative government contracts.
Meta’s Strategy to Compete with Tech Giants in Military Contracts
Meta’s goal is clear: it wants a piece of the military’s multi-billion-dollar contracts. The company is targeting its virtual reality division and AI services, which have already caught the eye of defense contractors like Lockheed Martin (LMT), Leidos (LDOS), and Booz Allen (BAH). Meta’s Llama AI model is now part of a broader defense initiative that includes military use for training and intelligence sharing. In the past, many big tech companies were hesitant to engage with the military, but that’s quickly changing as firms like Meta recognize the significant financial potential in these contracts.
Is Meta Stock a Good Buy?
Meta Platforms continues to dominate investor attention with its strong outlook. Based on ratings from 45 analysts, the company has earned a solid Strong Buy recommendation. The average 12-month META price target stands at an average of $699.26, offering a potential upside of 16.95% from its last price of $597.90. The high forecast jumps to $935.00, while the low comes in at $525.00.
This positive outlook aligns with Meta’s growing influence in sectors like virtual reality and AI. The company’s push into military contracts, particularly its Llama AI model, shows its ambition to expand its footprint beyond just social media. Meta is even recruiting former Pentagon officials to strengthen its presence in national security.
