Kadokawa (JP:9468) stock was up on Friday alongside sales data for FromSoftware’s Elden Ring series. The latest sales data included 30 million copies of Elden Ring being sold, with another 10 million sales for its Shadows of the Erdtree downloadable content (DLC). That’s a strong conversion rate with roughly one-third of Elden Ring owners having bought the DLC.
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On top of this, Elden Ring Nightreign has also performed well in the short time it’s been on the market. The multiplayer cooperative game was released on May 30, 2025, and has already sold 5 million units. There have also been leaks of upcoming DLC for the game, which will likely translate to more sales for FromSoftware.
FromSoftware is a subsidiary of Japanese publishing company Kadokawa, with Sony (SONY) also owning a 14% stake in the video game developer. Sixjoy Hong Kong is another major shareholder of FromSoftware, with a 16% stake in the company.
Kadokawa Stock Movement Today
Kadokawa stock was up 0.53% when the Japanese stock market closed on Friday. This jump came with heavy trading, as some 680,000 shares changed hands, compared to a three-month daily average of about 509,000 units. The shares were also up 20.84% year-to-date and 38.5% over the past 12 months.
Bandai Namco (JP:7832), the publisher of Elden Ring, also saw its stock rise on Friday. It secured a slight 0.06% gain when markets closed today, extending a 29.83% year-to-date rally and a 54.66% increase over the last year.
Is Kadokawa Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Kadokawa is Moderate Buy, based on one Buy and one Hold rating over the past three months. With that comes an average Kadokawa stock price target of ¥3,895, representing a potential 3.37% upside for the shares.
