Salesforce (CRM) is extending its aggressive acquisition streak, with its latest target being Momentum, a platform known for AI‑driven customer engagement tools. This marks Salesforce’s second major acquisition of 2026, following the purchase of Cimulate earlier in February, and its tenth deal in six months.
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The company has been targeting smaller, high‑impact technologies that can be integrated quickly and enhance its AI roadmap. These acquisitions have ranged from workflow automation startups to niche AI platforms designed to enhance sales productivity and customer insights.
Here’s How Momentum Fits into the Strategy
The latest deal to acquire Momentum reflects Salesforce’s efforts to deepen its AI capabilities across its core cloud products as competition in enterprise software intensifies.
Importantly, Momentum uses a universal ingestion engine to capture and analyze unstructured data from platforms like Zoom (ZM), Microsoft’s (MSFT) Teams, and Alphabet’s (GOOGL) Google Meet. The technology is intended to transform meeting audio into “structured intelligence,” allowing AI agents to trigger automated workflows based on real customer conversations.
The transaction is expected to close in the first quarter of Fiscal 2027.
Is CRM a Buy, Sell, or Hold?
Turning to Wall Street, CRM stock has a Moderate Buy consensus rating based on 29 Buys, 10 Holds, and one Sell assigned in the last three months. At $313.58, the average Salesforce stock price target implies a 69.33% upside potential.
