LQR House (YHC) stock surged on Thursday after the e-commerce beverage and spirits company announced a partnership with TikTok. YHC Online, a wholly owned subsidiary of LQR House, signed a Multi-Channel Network (MCN) agency services contract that will see it develop, manage, and monetize creator-led content on TikTok.
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LQR House said this agreement will allow it to “accelerate revenue growth through scalable content strategies and enhanced media monetization capabilities.” It also stated that it will “enable broader cross-platform campaign execution across TikTok, Meta, and Google.” This will assist the company with plans to create a vertically integrated digital marketing operation for its business.
LQR House Stock Movement Today
LQR House stock was up 65.83% in pre-market trading on Thursday, following an 8.4% drop yesterday. Even so, the shares have dropped 97.46% year-to-date and 94.22% over the past 12 months. Today’s news brought heavy trading to YHC stock, as some 48 million shares changed hands, compared to a three-month daily average of about 5.29 million units.
