LQR House (YHC) stock surged on Thursday after the e-commerce beverage and spirits company announced a partnership with TikTok. YHC Online, a wholly owned subsidiary of LQR House, signed a Multi-Channel Network (MCN) agency services contract that will see it develop, manage, and monetize creator-led content on TikTok.
TipRanks Black Friday Sale
- Claim 60% off TipRanks Premium for the data-backed insights and research tools you need to invest with confidence.
- Subscribe to TipRanks' Smart Investor Picks and see our data in action through our high-performing model portfolio - now also 60% off
LQR House said this agreement will allow it to “accelerate revenue growth through scalable content strategies and enhanced media monetization capabilities.” It also stated that it will “enable broader cross-platform campaign execution across TikTok, Meta, and Google.” This will assist the company with plans to create a vertically integrated digital marketing operation for its business.
LQR House Stock Movement Today
LQR House stock was up 65.83% in pre-market trading on Thursday, following an 8.4% drop yesterday. Even so, the shares have dropped 97.46% year-to-date and 94.22% over the past 12 months. Today’s news brought heavy trading to YHC stock, as some 48 million shares changed hands, compared to a three-month daily average of about 5.29 million units.
