LQR House (YHC) stock surged on Thursday after the e-commerce beverage and spirits company announced a partnership with TikTok. YHC Online, a wholly owned subsidiary of LQR House, signed a Multi-Channel Network (MCN) agency services contract that will see it develop, manage, and monetize creator-led content on TikTok.
Claim 50% Off TipRanks Premium and Invest with Confidence
- Unlock hedge-fund level data and powerful investing tools designed to help you make smarter, sharper decisions
- Stay ahead of the market with the latest news and analysis so your portfolio is always positioned for maximum potential
LQR House said this agreement will allow it to “accelerate revenue growth through scalable content strategies and enhanced media monetization capabilities.” It also stated that it will “enable broader cross-platform campaign execution across TikTok, Meta, and Google.” This will assist the company with plans to create a vertically integrated digital marketing operation for its business.
LQR House Stock Movement Today
LQR House stock was up 65.83% in pre-market trading on Thursday, following an 8.4% drop yesterday. Even so, the shares have dropped 97.46% year-to-date and 94.22% over the past 12 months. Today’s news brought heavy trading to YHC stock, as some 48 million shares changed hands, compared to a three-month daily average of about 5.29 million units.
