Data from Washington Service shows that insider stock sales totaled $16 billion in 2025. And the biggest seller was Amazon (AMZN) board chair Jeff Bezos, who liquidated $5.7 billion of company stock.
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Bezos, who co-founded Amazon and transitioned from the CEO role to executive chair of the board in July 2021, sold a total of 25 million Amazon shares last year, worth $5.7 billion. The stock sales occurred even though AMZN stock rose only about 5% in 2025, underperforming the benchmark S&P 500 index, which gained 16% on the year.
Still, Bezos’ net worth increased by $15 billion to $238.70 billion in 2025 and he remains one of the world’s top five wealthiest people, according to the Bloomberg Billionaires Index. After his stock sales in 2025, Bezos continues to own about 900 million shares of AMZN stock, representing 9% of the company and making him the largest individual shareholder.
Other Notable Stock Sales
Other technology leaders who sold big stakes in the companies they manage and run include Dell Technologies (DELL) CEO Michael Dell, who sold more than 16 million shares of the computer maker he founded for proceeds of $2.2 billion.
Jensen Huang, the CEO of Nvidia (NVDA), sold six million shares of the chipmaker he founded. Those sales were worth just over $1 billion. Huang’s sales occurred as NVDA stock rose more than 35% during 2025. Like Amazon, DELL stock posted only modest gains in 2025 and underperformed the S&P 500.
Is AMZN Stock a Buy?
AMZN stock has a consensus Strong Buy rating among 46 Wall Street analysts. That rating is based on 45 Buy and one Hold recommendations assigned in the last three months. The average AMZN price target of $296.21 implies 27.25% upside from current levels.
