Streaming giant Netflix (NFLX) on Thursday raised the prices of all its subscription plans for U.S. audiences. The move has drawn largely positive reviews from Wall Street and comes weeks after Paramount Skydance’s (PSKY) $110 billion sweetened offer for Warner Bros. (WBD) forced Netflix to surrender its takeover ambitions.
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‘A Welcome Relief for Investors’
Commenting on the update, Citi’s five-star analyst Jason Bazinet believes gains from both moves — with its shelved acquisition ambition meaning fewer expenses — could result in Netflix raising its fiscal 2026 outlook. Bazinet reaffirmed his Buy rating on NFLX and maintained his price target of $115, predicting a 23% upside.
In 2025, Netflix grew its revenue by 16% to $45.2 billion, beat analysts’ estimates for its fourth-quarter earnings, and saw its subscribers expand to 325 million. The streaming giant guided for its revenue rising between $50.7 billion and $51.7 billion at the end of fiscal 2026.
Similarly, Bernstein analyst Laurent Yoon contended that the hike could help Netflix hit double-digit revenue growth in 2026. “Hardly a surprise, but nonetheless a welcome relief for investors.” Yoon maintained his Buy rating on Netflix and also set a $115 price target.
JPMorgan Flags $1.7B in Additional Annualized Revenue
Likewise, Oppenheimer analyst Jason Helfstein is bullish on the move, noting that it means bigger revenue and more room for Netflix to build its content pipeline after the Warner Bros. merger loss. Helfstein raised his price target by 8%, from $125 to $135, suggesting about 4% upside.
By contrast, JPMorgan (JPM) believes that Netflix has already factored in most of the price increase into its 2026 forecast. This is even as the banking giant sees the move helping Netflix boost its annualized revenue by an additional $1.7 billion compared to 2025.
More importantly, JPMorgan noted that it does not expect the price raise to have any major impact on levels of customer engagement, retention, or conversion.
Is Netflix a Buy or Hold?
Analysts across Wall Street currently see Netflix’s shares as a Strong Buy based on their consensus rating. This breaks down to 31 Buys and nine Holds issued over the past three months.
In addition, the average NFLX price target of $115.28 implies about 23% upside.
