Insider buying often attracts attention because company executives typically understand their business better than most investors. When insiders buy shares with their own money, it can signal confidence in future growth. Recently, insiders have been purchasing shares of SoFi Technologies (SOFI), Upstart Holdings (UPST), and Magna International (MGA). Here’s why insiders are buying these stocks — and whether investors should follow.
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For context, insider trading refers to the buying or selling of a company’s stock by corporate insiders or major shareholders who own more than 10% of the company. These individuals may have access to non-public information about the business, making insider activity closely watched by investors. Interestingly, TipRanks provides daily insider trading activity, a list of top-performing corporate insiders, and stocks that carry either a Very Positive or Positive insider confidence signal.
Let’s dive into the details.
SoFi Technologies (SOFI)
SoFi Technologies is a digital financial services company that offers products including personal loans, student loan refinancing, mortgages, banking, investing, credit cards, and financial planning tools through its online platform. Year-to-date, SOFI stock has declined by almost 40%.
Last week, the company’s CEO and director, Anthony Noto, bought 15,878 shares worth $249,761. Following this transaction, the insider now owns a total of 11,931,074 shares of the company. SoFi continues to benefit from strong member growth as more consumers adopt its digital banking and financial platform. In Q1, member growth jumped 35% year-over-year to a record 14.7 million users. However, investors remain cautious about the company’s outlook due to elevated consumer credit risk and broader macroeconomic uncertainty.
According to TipRanks’ Insider Trading Activity Tool, insider confidence in SOFI stock is currently rated as Positive.
Upstart Holdings ($UPST)
Upstart Holdings is a fintech company that uses AI and machine learning to help banks and credit unions evaluate borrowers and issue loans. Year-to-date, UPST stock is down by over 30%.
Recently, the company’s CEO and Director Dave Girouard purchased 170,240 shares of UPST worth roughly $5 million. The insider buy came shortly before the company reported mixed Q1 2026 results. While revenue topped Wall Street expectations, the company reported a GAAP loss of $0.07 per share, disappointing investors. However, management said the profitability weakness was mainly tied to timing-related issues rather than deeper structural problems.
According to TipRanks’ Insider Trading Activity Tool, insider confidence in UPST stock is currently rated as Negative.
Magna International (MGA)
Magna supplies components and systems for major global automakers, including vehicle body structures, seating systems, powertrains, driver-assistance technologies, and more. So far in 2026, MGA stock has gained 18.4%.
Last week, Seetarama Kotagiri purchased 2,000 shares of Magna International Inc. (MGA) worth about $120,960 following the company’s Q1 2026 results. Magna reported solid revenue and profit growth, with Q1 sales rising 3%, while adjusted EBIT jumped 58%. At the same time, executives acknowledged ongoing macroeconomic pressures, divestiture-related charges, and continued geopolitical and supply-chain risks, keeping the company’s outlook cautiously optimistic.
According to TipRanks’ Insider Trading Activity Tool, insider confidence in MGA stock is currently rated as Neutral.
