New insider activity at Procter & Gamble ( (PG) ) has taken place on February 13, 2026.
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Procter & Gamble has seen a flurry of insider stock sales among its top executives. ECOB Jon Moeller led the activity by selling 173,268 shares of Procter & Gamble stock, generating proceeds of $28,118,726. Adding to the wave of transactions, CEO – Grooming Gary Coombe sold 36,093 shares for a total value of $5,858,976. Meanwhile, CHRO Balaji Purushothaman offloaded 12,827 shares, fetching $2,056,168. These sizable insider sales collectively represent a significant cash-out by senior leadership at the consumer goods giant.
Spark’s Take on PG Stock
According to Spark, TipRanks’ AI Analyst, PG is a Outperform.
The score is driven primarily by PG’s strong profitability and returns on equity, supported by maintained guidance and continued shareholder returns. The rating is tempered by weakening recent free-cash-flow momentum, mixed technical setup (below the 200-day average and stretched oscillators), and a valuation that is reasonable but not clearly discounted.
To see Spark’s full report on PG stock, click here.
More about Procter & Gamble
YTD Price Performance: 12.44%
Average Trading Volume: 11,034,131
Technical Sentiment Signal: Strong Buy
Current Market Cap: $371.8B