Tech giant Apple (AAPL) is planning to turn the iPhone’s camera app into an AI tool as part of its upcoming iOS 27 update. Instead of keeping its Visual Intelligence feature separate, Apple will move it directly into the camera and rebrand it under Siri. As a result, users will see a new “Siri mode” next to options like Photo, Video, and Portrait. This change is meant to make the feature easier to find and use, while also showing that Apple is becoming more competitive in AI.
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Once this is rolled out, users can point their cameras at something and use AI tools like ChatGPT or reverse image search to learn more about it. For example, it can already identify plants, pull up business details, or turn a poster into a calendar event. Apple also plans to add new features like scanning nutrition labels or saving contact information directly from what the camera sees. At the same time, the design will be updated to feel more natural inside the camera app.
It is worth noting that the company is improving Siri with a more chatbot-like experience and may even launch a separate Siri app. In addition, Apple is working on new devices like smart glasses, AirPods, and other wearables that can understand the world around users by using AI. Along with updates to the Photos app and better overall performance, these changes show that Apple is trying to integrate AI into both its software and future hardware.
Is Apple a Buy or Sell Right Now?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on AAPL stock based on 17 Buys, nine Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average AAPL price target of $299.80 per share implies 11% upside potential.
