Jeffs’ Brands (JFBR) stock underwent a massive rally on Friday after the data-driven e-commerce company that operates on Amazon (AMZN) announced a partnership for subsidiary KeepZone AI. This subsidiary is part of Jeffs’ Brands’ plan to expand into the global homeland security sector with the use of artificial intelligence (AI).
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The big news here is that KeepZone AI has reached a non-exclusive distribution agreement with STI Ltd., an Israeli developer of specialized homeland security technologies. Under the terms of this agreement, KeepZone AI will act as the non-exclusive distributor for STI’s products in Canada and Mexico. Already approved customers include Canada’s Department of National Defence, Royal Canadian Mounted Police, as well as Mexican agencies including the Secretaría de la Defensa Nacional and Guardia Nacional.
Alon Dayan, CEO of KeepZone AI, said, “We are thrilled to partner with STI, a proven leader in security technology integration. We believe this Agreement expands our ability to deliver comprehensive, end-to-end solutions to government and enterprise clients in North America. STI’s innovative detection systems align perfectly with our mission to support proactive threat mitigation, enhancing safety in critical areas like borders and public infrastructure. We look forward to driving sales in these key markets and exploring further collaborations.”
Jeffs’ Brands Stock Movement Today
Jeffs’ Brands stock was up 113.26% on Friday, following a 5.42% drop yesterday. The shares have fallen 32.12% year-to-date and 98.68% over the past 12 months.
With today’s news came heavy trading of JFBR stock, as more than 65 million shares changed hands, compared to a three-month daily average trading volume of about 169,000 units.
