AXIL Brands (AXIL) stock surged on Thursday after the hearing performance and protection technology company announced a national retail distribution agreement with Walmart (WMT). With this agreement, more than 3,700 Walmart stores across the U.S. will start carrying its AXIL X30 LT in-ear hearing protection plugs. This launch will happen in February 2026.
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AXIL Brands noted that its distribution agreement with Walmart will represent the company’s largest single retail placement to date. The company said that this agreement, combined with other expansion efforts, positions it for accelerated growth and higher brand visibility in 2026 and the years to follow.
Jeff Toghraie, Chairman and CEO at AXIL Brands, said, “We are thrilled that Walmart has chosen the X30 LT for nationwide rollout. This partnership is a testament to the performance, value, and consumer demand for our products and will make our best-in-class hearing protection and enhancement technology available to millions of consumers who shop at Walmart every day.”
AXIL Brands Stock Movement Today
AXIL Brands stock was up 75.7% in pre-market trading on Thursday, following a 1.57% fall yesterday. The stock has rallied 30.05% year-to-date and 29.05% over the past 12 months.
With today’s Walmart news came heavy trading of AXIL stock, as some 12 million shares changed hands. For comparison, the company’s three-month daily average trading volume is about 22,000 units.
Is AXIL Brands Stock a Buy, Sell, or Hold?
Turning to Wall Street, analyst coverage of AXIL Brands is lacking. Fortunately, TipRanks’ AI analyst Spark has it covered. Spark rates AXIL stock a Neutral (56) with a $6 price target. It cites a “solid financial position, despite challenges in revenue growth and profitability” as reasons for this stance.
