Salesforce (CRM) is one of the most trusted platforms for managing customer data. But recently, several companies that use Salesforce have witnessed data breaches, with French luxury brand Chanel being the latest. The platform itself was not hacked, but attackers found a way in through the people using it.
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Hackers from the ShinyHunters group have been stealing data from Salesforce customers since early 2025. They use a trick called “social engineering,” in which they call employees pretending to be IT support and convince them to install a fake app. This allows hackers to bypass normal security and access sensitive customer data.
Chanel Becomes Latest Luxury Victim
Chanel is the latest company to have confirmed a data breach that exposed personal contact details of U.S. customers. The breach was detected on July 25.
The stolen data included names, email addresses, mailing addresses, and phone numbers of individuals who had contacted Chanel’s client care center in the U.S. It must be noted that no financial or sensitive transactional data was compromised.
Chanel joins a growing list of luxury and consumer brands targeted in this campaign, including Louis Vuitton (LVMUY), Dior, Tiffany & Co., Adidas (ADDYY), Qantas (QUBSF), and Allianz Life. Security experts warn that hackers are targeting companies with rich customer data, which they can use for scams like fake emails and identity theft.
The Problem Is Not at Salesforce
While such a situation can raise concerns about Salesforce’s credibility, it must be noted that the company itself is not the problem. Salesforce confirmed that its platform was not compromised.
Instead, the breaches stem from credential theft and poor access controls on the customer side. The company is urging users to adopt best practices, including multi-factor authentication (MFA), limited access, and tighter oversight of connected applications.
Is CRM a Buy, Sell, or Hold?
Turning to Wall Street, CRM stock has a Moderate Buy consensus rating based on 32 Buys, nine Holds, and two Sells assigned in the last three months. At $352.92, the average Salesforce stock price target implies a 40.73% upside potential.
