Hasbro (HAS) stock fell on Wednesday after the entertainment company provided an update on a Dungeons & Dragons (D&D) video game. The company revealed that it has canceled a D&D game that was in the works at Giant Skull. This is a game development studio headed by Stig Asmussen. Gamers will recognize Asmussen as the director of the Star Wars Jedi series. He also directed God of War III and worked on other games in that series.
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The D&D project was first announced last year as a partnership between Wizards of the Coast and Giant Skull. At the time, the deal looked like a strong fit for both sides. However, a report from Bloomberg’s Jason Schreier claimed the publishing agreement between the two companies ended earlier this year.
Even though this D&D project is gone, Wizards of the Coast still has other games in development. One of those is Warlock, a third-person action-adventure game from Invoke Studios, the team behind Dungeons & Dragons: Dark Alliance. That title is still planned for release in 2027.
Hasbro Earnings Fail to Bolster the Stock
Investors will also note that Hasbro released its Q1 2026 earnings report today. The company’s EPS and revenue both came in above Wall Street’s estimates. While that would normally boost a company’s shares higher, HAS stock has dropped 7.64% as of this writing.
Instead, it looks like Hasbro is down on a cybersecurity update. The company told investors that it suffered a data breach in March 2026. It also warned that it has incurred costs related to the breach. This includes legal and remediation costs. The company said it intends to seek reimbursement for some of these costs from its cybersecurity insurers.
Is Hasbro Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Hasbro is Strong Buy, based on eight Buy and one Hold rating over the past three months. With that comes an average HAS stock price target of $114.11, which represents a potential 28.58% upside for the shares. These ratings and price targets could change alongside analyst updates after earnings.
