Tech giant Google (GOOGL) just launched Fitbit Air, which is a new screenless health and fitness tracker priced at $99.99. The device is designed to work closely with Google Health Coach, an AI-powered health assistant that is built on Gemini. Instead of trying to compete with full smartwatch features, Google is positioning Fitbit Air as a smaller and simpler tracker that focuses on health data, fitness insights, and AI coaching.
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The device is Google’s smallest Fitbit tracker yet and uses a removable pebble-style sensor that can be placed into different bands. It tracks 24/7 heart rate, heart rhythm with atrial fibrillation alerts, blood oxygen levels, resting heart rate, heart rate variability, sleep stages, and sleep duration. It also offers up to one week of battery life, while a five-minute fast charge provides a full day of power. Google also announced a special edition Performance Loop band co-designed with Golden State Warriors player Stephen Curry, who teased the device on social media last month.
The tracker is compatible with both Android and iOS and is available for pre-order, with a three-month trial of Google Health Premium included. In addition, the Stephen Curry special edition is priced at $129.99 and is expected to be available in U.S. stores on May 26, while accessory bands start at $34.99. It is also worth noting that Google Health Coach will exit public preview on May 19 and become available globally through Google Health Premium.
Are GOOGL Shares a Good Buy?
Turning to Wall Street, analysts have a Strong Buy consensus rating on GOOGL stock based on 28 Buys and five Holds assigned in the past three months. Furthermore, the average GOOGL price target of $426.44 per share implies 8.2% upside potential.
