YouTube, the video-sharing platform owned by Google parent company Alphabet (GOOGL), has become the leading social media source for artificial intelligence models.
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According to a new report from Adweek, YouTube has surpassed Reddit (RDDT) as the primary social media source for AI large language models (LLMs). The report says that the transition marks a notable shift in how machines are receiving and digesting information.
Until now, Reddit had been the dominant social media source for AI models due to its text-heavy format. But Adweek says that YouTube’s video content has now overtaken Reddit as the most frequently cited social media platform among AI-generated responses.
Video Replaces Text
As AI large language models become more powerful and sophisticated, they are able to increasingly process and consume video content as well as text. Previously, AI models had difficulty parsing the meaning of videos and other broadcast media.
Adweek says that transcripts, explainers, and other information associated with videos posted to YouTube have allowed the video platform to become a leading source for AI models. The report notes that YouTube appeared as a cited source in 16% of AI-generated answers over the last six months, compared with 10% for Reddit.
Is GOOGL Stock a Buy?
The stock of Alphabet has a consensus Strong Buy rating among 33 Wall Street analysts. That rating is based on 26 Buy and seven Hold recommendations issued in the last three months. The average GOOGL price target of $345.87 implies 3.51% upside from current levels.
