Tech giant Google’s (GOOGL) new AI search tool is putting pressure on travel-related stocks like Expedia (EXPE), Booking Holdings (BKNG), and Trip.com (TRIP). On Monday, Google launched a feature that helps users build detailed travel itineraries by finding flights, hotels, and deals in one place. This includes an upgraded Flight Deals feature on Google Flights that’s designed to help travelers find last-minute bargains and budget-friendly destinations.
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Users can enter travel ideas in AI mode, click “Create with Canvas,” and see suggestions in a side panel. From there, they can ask for more recommendations, check flight times, and return later to continue planning. The tool is designed to simplify travel planning by offering a more interactive and personalized experience.
Google is also introducing a new AI booking feature that helps users reserve restaurants, buy event tickets, or book spa appointments by searching across different websites. It can finalize bookings through partners like OpenTable, Ticketmaster (LYV), StubHub (STUB), and Booksy. Soon, travelers will even be able to book flights and hotels directly through Google’s AI tool by using platforms such as Expedia, Booking Holdings, Choice Hotels (CHH), and Marriott (MAR). Notably, Google says that it’s committed to working with travel companies of all sizes in order to offer the best options.
Is Google Stock a Good Buy?
Turning to Wall Street, analysts have a Strong Buy consensus rating on Google stock based on 30 Buys and seven Holds assigned in the past three months. Furthermore, the average Google price target of $312.29 per share implies 9.8% upside potential.
