Search engine Google (GOOGL) is updating its artificial intelligence (AI) shopping features as it prepares for the busy year-end holiday shopping season.
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Google, whose parent company is Alphabet, says that the updates will simplify holiday shopping through advanced AI and agentic technologies. Specifically, the technology giant is upgrading the “AI Mode” on its search engine, allowing users to shop conversationally by describing what they’re looking for in natural language.
AI search mode will respond to shopping inquiries with visuals, prices, reviews, and inventory information to help shoppers make decisions and purchases. Google says people using AI search mode will see shoppable images, while product questions will generate side-by-side comparisons and reviews.
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Google adds that its AI-enabled shopping feature includes more than 50 billion product listings, with two billion new products added each hour. Beyond the search engine update, Google is also bringing shopping capabilities to its Gemini app, allowing users to find product listings, comparison tables, and prices from around the internet.
For shoppers in a hurry, Google is introducing a “Let Google Call” feature. When searching for certain products, users can ask Google to call stores to check availability, pricing, and promotions. The feature is rolling out in the U.S. for toys, health and beauty products, and electronics.
The company is also launching an agentic checkout feature that works with its price-tracking system. Google will complete purchases automatically for people using Google Pay. The National Retail Federation forecasts that holiday spending this year will reach $1 trillion for the first time.
Is GOOGL Stock a Buy?
The stock of Alphabet has a consensus Strong Buy rating among 37 Wall Street analysts. That rating is based on 30 Buy and seven Hold recommendations issued in the last three months. The average GOOGL price target of $312.29 implies 11.75% upside from current levels.
