Google parent company Alphabet (GOOGL) is adding more artificial intelligence (AI) features to its popular Chrome web browser.
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The technology giant says new Gemini AI features being added to Chrome include the image generation tool “Nano Banana,” Google’s “Personal Intelligence” application, and “Auto browse,” a tool that lets users command the browser to perform various tasks across the internet with a single prompt.
Alphabet is also introducing a new Chrome design that includes a panel on the right side of the browser that keeps the Gemini chatbot available as users search online. These additions are the latest effort by Alphabet to expand the use of its Gemini AI technology.
AI and Internet Browsers
Analysts say internet search browsers are critically important for AI adoption and monetization as they are the main way that people interact with artificial intelligence technologies. Alphabet says that it is trying to make its Chrome browser more personalized for users.
Earlier in January, Alphabet launched “Personal Intelligence” for the Gemini app, which connects information from apps like Gmail and Google Photos to provide users with personalized answers from the Gemini chatbot. Alphabet is aiming to build a universal AI assistant for people.
Is GOOGL Stock a Buy?
The stock of Alphabet has a consensus Strong Buy rating among 33 Wall Street analysts. That rating is based on 26 Buy and seven Hold recommendations issued in the last three months. The average GOOGL price target of $347.70 implies 4.07% upside from current levels.
